Giving a Little Extra Can Help Your Freelance Work
We network. We ask around. We send out impressive portfolios. But if a potential client were to choose between two freelance writers who both wrote well, delivered on time, and charged the same rate, but the other one offered a free extra service on the side, which one would he most probably choose?
I would say he’d choose the one that offered the extra service. Like everyone else who likes something free thrown in, clients like a little extra on the side.
I always make it a point to give a free service, especially to first-time clients, because it’s a way of building what could be a long-term relationship with them. If I were a client and I was happy with an initial project with a writer/editor, why would I look for anyone else?
When I’m doing book editing work for an author, I throw in a free encoding service, because some authors do write by hand and they send in manuscripts in notebooks, sometimes several of them. I simply adjust my editing rate a bit to cover part of what would cost the encoding (so when you think about it, it really isn’t 100 percent free). Sometimes when I’m feeling generous, I give the service free. Either way, it helps me as a writer because while encoding, I read the manuscript and get an idea of its overall plot.
How about you? Do you offer extra services to clients and how has this practice helped grow your freelance work?