Where I’ve Been

Hi, My name is Karla Maquiling, and this is my writing blog.

I have a journalism degree from the University of the Philippines Diliman, Quezon City. After college, I worked briefly in public relations, handling accounts such as Manulife Financial, McKinsey & Co., Kenny Rogers Roasters, Oracle, and utilities firms. I’ve also handled pro bono clients such as Friendlycare, St. Scholastica’s College, and a few independent Filipino artists.

Later I became project manager for a US-based print-on-demand publishing firm. There I gained solid experience in manuscript editing and review, dealing with a range of literary genres, both fiction and nonfiction. These include self-help, theology, technical, romance, horror, mystery, lifestyle, cooking, travel, history, biographies, memoirs, and children’s books.

While figuring out what I wanted to do with my life, I joined Global Sources, where I wrote sourcing stories and market research copy on China’s manufacturing hubs. I’ve written about the  gifts and premiums, furniture and furnishings, fashion and accessories, garments and textiles, and baby and children’s products industries. I’ve also covered a couple of China Sourcing Fairs, as well as the Hong Kong Fashion Week and the Shanghai Furniture Show.

For three years, I ran the much-loved but obscure Philippine arts and culture indie site, Pinoycentric, until it closed down. The site is fondly remembered for its popular Q&As (we called them “Innerviews”) on lawyer Adel Tamano; performers Joanna Ampil, Rowena Vilar, Charmaine Clamor, and Stephanie Reese; celebrity chef Ron Bilaro; and writers Danton Remoto, Dean Alfar, among others. You can check out an archived version of the site here (work in progress).

As a professional writer, I’ve written for blogs in the US and Australia, on topics boring and obscure, including medical marijuana, real estate, social media and marketing, bull running,  bearings, and financing.

I’ve written a chick lit,  Runaway, published in 2007; a  coffee table book for the Chicago Dirt Riders launched in 2009; and a financial self-help comic book published in Australia in 2010.  In March 2012, I co-edited the book Designing Development by former Philippine secretary of finance Jesus Estanislao.

For five years, I put my editing/writing/blogging/project management skills to good use as an e-mail marketer for a California-based company. There I managed the weekly promotional e-mails and newsletters for two brands. At one time or another, I ran the corporate blog, managed the (now-defunct) forum, edited Web content, and written SEO articles.

My work in e-mail marketing has brought me a Checkie Award for E-mail Excellence from Vertical Response and put one client in its Top 500 E-mail Marketing Excellence Award.

In 2012, I ran a home-based writing/editing/marketing consultancy firm, working with clients in the US and Australia. On the side, I wrote for the Philippine online news site, GMA News Online, focusing on stories about Filipino achievers abroad.

Today, I handle publications for an international law firm while figuring out where I want to go next.

Want me to work with you? E-mail privately, please.

Read: One Editor’s Beginnings

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